Remote Media Planner

Summary

The job is for a Media Planner at Avalere Health, a commercialization partner in the healthcare industry. The role includes developing and implementing client media plans, managing day-to-day campaign activities, analyzing data, building relationships with clients and vendors, and mentoring associates. The candidate should have a bachelor's degree and at least 1 year of experience in media planning.

Requirements

• Bachelor's degree required, preferably in a related field
• 1+ year(s) of experience in prior media planning function
• Experience with campaign management/ad serving technology and third-party market research tools
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Responsibilities

• Assist in the development and implementation of client media plan and marketing recommendations
• Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print
• Manage the day-to-day implementation, optimization, and performance of campaign activities
• Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
• Operate as the team representative in ongoing vendor communications
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities in regard to deadlines and client need
• Utilize agency resources and cross-functional teams throughout the media planning process
• Mentor Associates and provide opportunities for continued growth and advancement
• Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve

Benefits

• Avalere Health offers a generous company pension/retirement plan
• Private medical insurance is offered by Avalere Health
• Avalere Health offers comprehensive employee wellbeing initiatives
• Avalere Health has a compelling time-off policy
• Avalere Health offers many other excellent employee benefits