Avalere is hiring a
Media Planner in United States, Canada

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Media Planner
🏢 Avalere
💵 ~$48k-$75k
📍United States, Canada
📅 Posted on Jul 11, 2024

Summary

The job is for a Media Planner at Avalere Health, a commercialization partner in the healthcare industry. The role includes developing and implementing client media plans, managing day-to-day campaign activities, analyzing data, building relationships with clients and vendors, and mentoring associates. The candidate should have a bachelor's degree and at least 1 year of experience in media planning.

Requirements

  • Bachelor's degree required, preferably in a related field
  • 1+ year(s) of experience in prior media planning function
  • Experience with campaign management/ad serving technology and third-party market research tools
  • Strong written, verbal communication, negotiation, and presentation skills
  • Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
  • Proficient understanding of accounting principles, data analyzing, and market research
  • Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Responsibilities

  • Assist in the development and implementation of client media plan and marketing recommendations
  • Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print
  • Manage the day-to-day implementation, optimization, and performance of campaign activities
  • Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis
  • Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
  • Operate as the team representative in ongoing vendor communications
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Effectively manage time and responsibilities in regard to deadlines and client need
  • Utilize agency resources and cross-functional teams throughout the media planning process
  • Mentor Associates and provide opportunities for continued growth and advancement
  • Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve

Benefits

  • Avalere Health offers a generous company pension/retirement plan
  • Private medical insurance is offered by Avalere Health
  • Avalere Health offers comprehensive employee wellbeing initiatives
  • Avalere Health has a compelling time-off policy
  • Avalere Health offers many other excellent employee benefits
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