Member Engagement Copywriter

Summary

Join Carrot, a leading global fertility and family-building healthcare platform, as a Member Engagement Copywriter. You will craft compelling B2C copy for various touchpoints, including emails, webinars, and direct mail, to drive member engagement and positive health outcomes. This role requires expertise in short-form copywriting, focusing on attention-grabbing subject lines and high-converting CTAs. You will work with lifecycle marketing managers to personalize member communications and collaborate with various teams to ensure alignment with broader marketing and product objectives. Success in this role demands strong UX writing skills, experience optimizing copy for conversions, and a keen eye for detail. The ideal candidate is an empathetic communicator who understands the diverse needs of Carrot's members.

Requirements

• Bachelor’s degree in a relevant field such as English, communications, marketing, journalism, or creative writing
• 4–8 years of experience as a proven copywriter, UX writer, or in a similar role at a high-growth company, ideally in B2C, B2B2C, or D2C spaces
• Has led the writing of email nurture journeys for lifecycle, personalized to the end user of a B2C service or product — experience with developing dynamic content or leveraging AI for content generation is a plus
• Proven ability to write for a variety of formats and channels — email, push, SMS, and direct mail — for distinct audiences across the full member lifecycle experience
• Strong UX writing skills and experience simplifying complex product information for users to take action
• Experience writing webinars or online class content, from the landing page to the script and presentation slides
• Demonstrated success optimizing copy to drive conversions, engagement, and revenue
• Excellent communication skills and comfort working independently and cross-functionally
• Known for extreme attention to detail, experienced in providing final reviews and ensuring all copy is free from errors

Responsibilities

• Own end-to-end copywriting efforts for our eligible and enrolled member audiences — from initial concepting to final QA — across enrollment one-pagers, direct mailers, webinar materials, landing pages, and lifecycle communications (email, SMS, and push notifications)
• Craft clear, persuasive, conversion-centric, and on-brand copy that drives measurable engagement, behavior change, and positive health outcomes
• Write and update copy for evolving product features, making complex concepts clear and accessible to eligible and enrolled members with diverse needs and interests
• Work with lifecycle marketing managers to craft personalized and dynamic member emails based on unique benefit plan designs, user preferences, and care needs
• Contribute to member content strategy and ensure copy aligns with broader marketing, product, and business objectives
• Review and edit copy, incorporating feedback and maintaining consistency across channels
• Provide and receive constructive feedback within a team of writers, medical experts, and more, while advocating for thoughtful language choices
• Continuously test and optimize messaging to improve engagement, conversions, and positive outcomes for our members

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package