Leadtech Group is hiring a
Mobile Social Ads Team Lead

Summary

The job is for a Mobile Social Ads Marketing Team Lead at LeadTech, an international company based in Barcelona. The role involves managing a team, developing strategies to optimize app visibility, and working with cross-functional teams. The ideal candidate has 3 years of experience in managing social media teams, proficiency in Facebook, Instagram, and TikTok Ads, strong analytical skills, and fluency in English.

Requirements

• At least 3 years of experience in managing a team of Social Media specialists
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs

Responsibilities

• Manage and coach a team of highly motivated Social specialists
• Provide direction and leadership to the Social Ads Acquisition team
• Create an efficient workflow to coordinate the creation of high performing campaigns
• Clearly define problems, break down objectives
• Addressing and escalating campaign performance issues
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve Social Ads traffic and increase ROI
• Delivering performance reports and insights to the Manager and defining campaign actions accordingly
• Monitor other players, trends in social media, and translate insights into strategic opportunities
• Responsible for AB tests, analysis and keyword mining
• Supporting internal sharing of knowledge through training and coaching
• Collaborate with ASO specialists and Creative team to maximize apps visibility
• Perform periodical competitor analysis
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest Social Ads trends and best practices, applying this knowledge to improve campaign performance and efficiency

Preferred Qualifications

• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• We celebrate all company landmarks