User Acquisition Team Lead - Paid Social

Summary

Join our dynamic team as a self-motivated Mobile Social Ads Marketing Team Lead to develop strategies and optimize project visibility. The ideal candidate will have strong analytical skills, experience in managing a team of Social Media specialists, and proficiency in Facebook Ads, Instagram Ads, and TikTok Ads.

Requirements

• At least 3 years of experience in managing a team of Social Media specialists
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Responsibilities

• Manage and coach a team of highly motivated Social specialists and get hands-on with campaign setup, monitoring, and optimization
• Provide direction and leadership to the Social Ads Acquisition team , ensuring all campaigns are in line with the different goals
• Manage multiple projects and people simultaneously and deliver on-time and on-budget
• Create an efficient workflow to coordinate the creation of high performing campaigns  including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
• Clearly define problems, break down objectives
• Addressing and escalating campaign performance issues
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve Social Ads traffic and increase ROI
• Delivering performance reports and insights to the Manager and defining campaign actions accordingly
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Responsible for AB tests, analysis and keyword mining
• Supporting internal sharing of knowledge through training and coaching
• Collaborate with ASO specialists and Creative team to maximize apps visibility
• Perform periodical competitor analysis
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest Social Ads trends and best practices, applying this knowledge to improve campaign performance and efficiency
• Ability to foster a culture of continuous learning and growth
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• We celebrate all company landmarks