Remote Mobile User Acquisition Team Lead

Summary

Join our dynamic team as a self-motivated Mobile User Acquisition Team Lead with strong analytical skills to develop strategies and optimize one of our projects' visibility and increase the accessibility of websites and apps.

Responsibilities

• Manage and coach a team of highly motivated Mobile User Acquisition Specialists
• Provide direction and leadership to the Mobile User Acquisition team, ensuring all campaigns are in line with the different goals
• Manage multiple projects and people simultaneously and deliver on-time and on-budget
• Create an efficient workflow to coordinate the creation of high performing campaigns including Google Ads, Apple Search Ads, Bing Ads
• Clearly define problems, break down objectives
• Addressing and escalating campaign performance issues
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve traffic and increase ROI
• Delivering performance reports and insights to the Manager and defining campaign actions accordingly
• Ability to monitor other players, trends and translate insights into strategic opportunities
• Responsible for AB tests, analysis and keyword mining
• Supporting internal sharing of knowledge through training and coaching
• Collaborate with Social Ads, ASO specialists and Creative team to maximize apps visibility
• Perform periodical competitor analysis
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest trends and best practices, applying this knowledge to improve campaign performance and efficiency
• Ability to foster a culture of continuous learning and growth