Organic Social Media Marketing

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Pavago

πŸ“Remote - Jamaica

Summary

Join our client's team as the Head of Organic Social Media Content Marketing! This full-time, remote position, working EST hours, requires a proven track record of organic marketing success. You will lead a team of 10+, manage 20+ Facebook accounts, develop compelling content, and drive significant revenue growth. Client communication and KPI management are crucial. The ideal candidate excels in copywriting, content strategy, and team leadership, with experience scaling businesses and working with international clients. This role involves hiring, client meetings, and data analysis to optimize performance.

Requirements

  • Facebook Group Organic Marketing: Possesses experience in elevating local businesses through Organic Marketing in Facebook Groups, with a creative flair for developing compelling content and managing engaging social media accounts
  • Copy and Content Writer: The ideal candidate is an exceptional writer whose skills have significantly elevated social media accounts. They excel at capturing the attention of potential readers and driving engagement through impactful writing
  • Team Leadership & Motivation: Lead a team of 10+ members, prioritizing motivation, productivity, and maintaining high energy levels. Develop incentive structures to enhance performance and retain top talent
  • Relationship Building: Foster strong, lasting relationships with clients to ensure their needs are met and exceeded
  • Scaling & Growth: Identify and capitalize on opportunities to scale the business, exploring new marketing channels, sales strategies, and industry verticals. Drive the growth of the Facebook Groups business from $500k ARR to over $1M
  • Innovation & Improvement: Constantly seek opportunities to enhance our services, attract the right clients, and stay ahead of industry trends
  • Relevant Experience: The ideal candidate should have a background in managing organic marketing through community engagement in Facebook Groups, specifically for similar businesses. Experience working with international businesses is essential, with a proven ability to elevate the business using organic marketing strategies from the ground up
  • Technical Proficiency: The ideal candidate is technically proficient in using tools like Notion for effective project management and documentation and is familiar with Go High Level, utilizing it to streamline marketing automation
  • Communication Skills: English proficiency, with the ability to communicate effectively and sound American

Responsibilities

  • Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, demonstrating a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+)
  • Copywriting : You will be the go-to expert in copywriting, with deep, hands-on experience. You understand exactly what makes a copy effective and impactful
  • Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups. This includes increasing leads, improving engagement, and expanding into new industries
  • Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following
  • Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission
  • Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision
  • KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results
  • Hiring in the Division: Take charge of the recruitment process within the division, overseeing the hiring of new team members

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