Outbound Marketing Intern

Summary

Join Certus, a company dedicated to providing innovative training and education solutions, as a Marketing Intern. In this role, you will gain hands-on experience in email, direct mail, and affiliate marketing, working closely with the B2C outbound marketing team. You will assist with various tasks, including executing email campaigns, setting up A/B tests, performing quality assurance, designing email banners, gathering customer reviews, creating surveys, organizing media databases, sourcing customer lists, paying commissions, approving partners, and gathering performance data. This internship offers the opportunity to learn new technologies, applications, and processes while working in a fast-paced and deadline-oriented environment.

Requirements

• Highly organized, extremely detail-oriented, able to work independently and manage time efficiently
• Ability to work collaboratively in a fast-paced and deadline-oriented environment
• Ability to quickly learn new technologies, applications, and processes
• Professional oral and written communication skills
• Proficiency in MS office tools (Word, Excel, PowerPoint) and design software(s)
• Exhibit continuous improvement following training provided by outbound specialists and manager
• Proactively generate ideas and maintain clear effective communication with the team
• Demonstrate a desire and ability to learn, grow, and help the team increase capacity

Responsibilities

• Assist in the execution of renewal, abandon, upsell, and acquisition email campaigns in Emarsys platform
• Help set up and monitor email A/B tests to optimize campaign performance
• Perform quality assurance on automated programs and help identify discrepancies
• Design email banners and graphics using Canva Pro
• Gather customer reviews for email footers for multiple domains
• Create customer surveys in Google Forms & analyze/monitor responses
• Assist in organizing media database & updating campaign naming to new taxonomy
• Help source customer acquisition focused state lists for multiple markets
• Assist with paying commissions and approving new partners in Tapfiliate, Rakuten, and Impact platforms
• Support the formation of mutually beneficial relationships with professionals
• Assist with gathering monthly performance and performing y/y comparisons

Preferred Qualifications

Preference for candidates that live in Eastern or Central Time Zone