Ads Specialist

Summary

Join Pavago as a Google Ads Specialist to lead paid search campaigns driving lead generation. You will blend data-driven execution with strategic optimization within the Google Ads ecosystem. Responsibilities include campaign planning and keyword targeting, AI-powered optimizations, conversion tracking, and leveraging AI platforms to enhance efficiency. You will build and manage high-intent audiences, ensure landing page alignment, collaborate on ad creatives, and deliver performance reports. The ideal candidate possesses 3+ years of digital marketing experience with a focus on Google Ads and lead generation, along with proficiency in Google Ads, Analytics, and Tag Manager. A strong understanding of sales funnels and AI tools is essential.

Requirements

• 3 years in digital marketing with a core focus on Google Ads and lead generation
• Proven experience managing performance-focused campaigns across multiple verticals
• Strong understanding of sales funnels, ad testing frameworks, and conversion tracking
• Proficient in Google Ads, Google Analytics, Tag Manager, and keyword planning tools
• Experience using AI tools for campaign management, copywriting, and optimization tasks
• Analytical mindset with strong data interpretation and decision-making skills

Responsibilities

• Plan, launch, and manage Google Ads campaigns
• Set clear goals, budgets, and bidding strategies
• Optimize performance using Google Ads, Analytics, and AI-supported tools to improve CTR, CPC, ROAS, and conversions
• Leverage AI platforms to speed up keyword research, ad copy generation, A/B testing, and reporting
• Use automation to scale what works and eliminate inefficiencies
• Build and manage high-intent audiences using CRM data, behavior insights, and platform tools
• Implement smart retargeting strategies to re-engage qualified prospects
• Ensure landing pages align with ad messaging and user intent
• Recommend layout, copy, and CTA improvements to drive conversions and reduce bounce rates
• Collaborate with design and content teams to develop compelling ad creatives
• Tailor messaging to funnel stages and audience segments using responsive and dynamic formats
• Deliver concise, actionable reports with performance insights and growth opportunities
• Communicate regularly with internal teams via Slack, Meet, and project tools to keep campaigns aligned with client goals

Preferred Qualifications

• You’ve built Google Ads campaigns that consistently generate qualified leads, and you use AI tools to optimize faster and smarter
• You combine data-driven thinking with precision, knowing that small changes can drive big results
• You craft compelling ad experiences while keeping long-term performance in mind
• You work independently, manage priorities well, and keep teams aligned through clear communication
• You stay curious, test often, and continuously look for ways to improve campaign outcomes