Paid Marketing Specialist

Summary

Join a fast-growing AI company as a part-time Paid Marketing Specialist to lead paid acquisition efforts on Google Search and LinkedIn. This role requires 3+ years of experience running paid campaigns, strong analytical skills, and the ability to optimize campaigns based on data. You will plan, launch, and manage paid marketing campaigns, analyze performance data, identify conversion gaps, and create short-form LinkedIn copy. The ideal candidate is experienced in B2B paid strategies, working with early-stage startups, and making data-driven decisions. This fully remote position offers flexible hours (9 AM - 1 PM EST) and the opportunity to shape the marketing strategy from the ground up.

Requirements

• 3+ years of experience running Google and/or LinkedIn ad campaigns
• Strong knowledge of full-funnel B2B paid strategies
• Experience managing campaigns for early-stage startups or emerging tech companies
• Demonstrated ability to work independently and make data-driven decisions
• Fluent in English, with strong written communication skills
• Proficient in campaign tools (Google Ads, LinkedIn Campaign Manager) and analytics platforms (e.g., Google Analytics)

Responsibilities

• Plan, launch, and manage paid marketing campaigns on Google Search and LinkedIn
• Analyze performance data to optimize campaign structure, targeting, and creative
• Evaluate and report on ad performance, identifying levers for improvement
• Identify gaps in conversion (copy, audience, landing page, etc.) and suggest solutions
• Create short-form LinkedIn copy as needed for promoted posts or organic tie-ins
• Collaborate with the internal team to align messaging and positioning
• Provide strategic insights to guide budget allocation and channel priorities

Preferred Qualifications

• Familiarity with AI, SaaS, or enterprise tech industries
• Experience writing copy for thought leadership or branded content on LinkedIn
• Experience working in a high-growth or resource-constrained environment
• Background in demand generation or growth marketing strategy