Paid Media Analytics

Summary

Join OnePay, a consumer financial services app, as a Marketing Analytics professional to drive data-driven decisions in paid media strategies. You will play a critical role in optimizing media investments, improving customer acquisition efficiency, and driving smarter decision-making. Collaborate with Growth Marketing, Analytics Engineering, and Finance teams to analyze paid marketing channel performance, identify actionable insights, and optimize spend and targeting. Design and lead testing agendas to understand the impact of investments and build predictive models for advanced bidding strategies. This role requires strong analytical skills, experience with various marketing platforms, and excellent communication abilities. OnePay offers competitive compensation, stock options, health benefits, 401(k) matching, remote work flexibility, and opportunities for growth.

Requirements

• 7+ years in marketing analytics roles
• Experience working in an analytical scripting language (SQL, Python) with concrete understanding of common statistical methods and experimentation, with strong focus on incrementality testing. Experience with platforms such as GA4 a plus
• Experience with App Based Marketing (Android + iOS), UAC/ASA, Paid Social (Meta Ads / TikTok), Paid Search, Google Ads
• Strong written and verbal skills - inclusive of the ability to distill technical subjects for non-technical audiences and effectively communicate findings to stakeholders and executive leadership
• Strong drive and sense of ownership to autonomously drive analysis and projects

Responsibilities

• Analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions
• Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting
• Design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments
• Build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks

Preferred Qualifications

OLV/Streaming Audio & Affiliates experience is a plus

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth