Tactical Paid Media Manager

Summary

Join Single Grain, an award-winning digital marketing agency, as a Tactical Paid Media Manager. You will manage and optimize paid media campaigns across various platforms, ensuring alignment with client goals and best practices. Responsibilities include implementing campaign tactics, A/B testing, staying updated on industry trends, and exploring AI-powered solutions. You will also contribute to overall paid media strategies and collaborate with team members. The role requires 5-6 years of hands-on experience in paid media campaign management across multiple platforms, strong analytical skills, and excellent communication. This is a full-time, 100% remote position with flexible PTO and a learning budget.

Requirements

• Minimum of 5-6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
• Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI
• Deep understanding of paid media best practices, platform-specific features, and optimization techniques
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights
• Experience in designing and implementing effective A/B testing strategies
• A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• Strong communication skills
• Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives
• Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools

Responsibilities

• Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets
• Implement and execute campaign tactics, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail
• Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, audiences, etc.) to continuously improve performance and identify key drivers of success
• Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge
• Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, and unlock new efficiencies across paid media operations
• Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations
• Contribute to the development of overall paid media strategies, providing tactical insights and recommendations based on performance data and industry trends
• Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations
• Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts
• Ability to perform a sales audit and provide support for our sales team to build decks and do audience research for potential clients

Preferred Qualifications

Bonus points for Pinterest, Snapchat, and Amazon ads

Benefits

• Flexible PTO
• 100% Remote
• Learning budget that can be dedicated to testing new AI tools or training on new platforms or tactics