B2B Paid Media Manager

Summary

Join Wellhub, a corporate wellness platform, as their B2B Paid Media Manager LATAM in Mexico City. You will lead and manage paid media campaigns across various channels (SEM, paid social, retargeting, display) for SMB and Enterprise-level clients, focusing on lead generation and maximizing ROAS. Responsibilities include developing and executing paid media strategies, managing teams, analyzing data, and reporting results to stakeholders. The ideal candidate possesses extensive experience in B2B paid media, proven success in managing campaigns and teams, strong analytical skills, and native Spanish and excellent English communication skills. Wellhub offers a comprehensive benefits package including health insurance, flexible work options, paid time off, parental leave, and opportunities for career growth. The company prioritizes employee wellbeing and fosters a supportive and inclusive work environment.

Requirements

• Track record of managing CPL, CPA, ROAS, and B2B revenue goals with a demonstrated history of driving profitable results at scale
• Experience with Growth experimentation methodologies, B2B full funnel campaigns, attribution models, and A/B testing
• Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems
• Previous hands-on digital experience leading growth and strategy through paid media channels
• Proven success with B2B Paid Media campaigns on multiple channels such as Google Ads, Microsoft Ads (Bing), Meta Ads, Linkedin Ads, etc, including audience segmentation and strategic thinking
• Experience managing paid media teams and leading paid media strategy for B2B
• Experience using Google Sheets (functions and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation, and visualization of data
• Native spanish and excellent writing and spoken communication skills in English (including presentation skills)
• Excellent problem-solving abilities and logical reasoning skills
• Analytical skills for data-driven decision making
• Strong sense of ownership and determination to get things done, with an eagerness to learn and grow with a hands-on mindset

Responsibilities

• Digital advertising and online media buying (SEM, paid social, retargeting, display), including SMB and Enterprise-level clients with a focus on Lead Generation, Lead Quality and ROAs
• Run recurring meetings with the team to report results back to the main stakeholders and ensure continuous alignment with the Regional Marketing Team
• Work in Partnership with the regional marketing leadership to define the Paid Media strategy and its function in the overall marketing strategy. The Paid Media Sr Manager is the owner and guardian of the regional strategy for the paid channels
• Lead end-to-end Paid Media campaigns and growth initiatives, inspire the team to have a positive impact during the journey. Motivate the team and genuinely care about the people
• Maintain and analyze Paid Media reports, providing regular updates to the regional marketing teams and Growth Marketing Leadership
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• We know how important it is that our employees take time away from work to recharge
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day