Paid Media Manager
Kinetic Investments
Summary
Join Moneturn, a rapidly expanding marketing agency, and contribute to our growth as a Performance Marketing Specialist. Reporting to the Head of PPC, you will manage paid media campaigns across various channels, including Google Ads and Meta Ads. Responsibilities include campaign management, media buying strategy development, A/B testing, budget preparation, and performance analysis. The ideal candidate possesses 5+ years of digital advertising experience, proficiency in Google Ads and Meta Ads, and a deep understanding of the iGaming or Sweepstakes industry. We offer a fully remote work policy, a competitive salary, and various benefits, including a company bonus scheme, profit sharing, generous holiday entitlement, and a company pension scheme.
Requirements
- 5+ yearsβ experience in a digital advertising role
- Proficiency in Google Ads and Meta Ads platforms
- Experience with Taboola, Traffic Junky and other similar platforms
- An advanced level Excel/Google Sheets
- Knowledge and extensive experience within the iGaming or Sweepstakes casino industry
- Highly organised with good time management skills
- Meticulous attention to detail
- Analytical, numerate and commercially minded
- Strong analytical and communication skills
- Experience managing substantial ad budgets
Responsibilities
- Campaign management of paid media campaigns across Google ads, Meta ads, native programmatic channels and other channels
- Manage full-cycle execution of campaigns with varying objectives across paid media channels
- Ability to develop media buying strategies and A/B testing plans
- Prepare KPIs, budgets and forecasts for a variety of verticals
- Take a data-driven approach to make informed decisions while optimising campaigns and improving performance
- Manage performance and post-campaign analysis reporting
- Deep understanding of different user journeys and full funnel marketing
Preferred Qualifications
- Google Data Studio would be a plus
- High levels of energy and enthusiasm
- Hard working and proactive
- Thrives in a challenging and fast-paced environment
- Resilient and maintains a positive attitude at all times
Benefits
- οΏ½οΏ½60,000 salary per annum, depending on experience
- Company bonus & profit sharing scheme
- Fully remote working policy - we have team members based all over the world, from London to Dubai to India!
- Company bonus scheme
- Working from home budgets
- Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
- Company pension scheme
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