Paid Media Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Paid Media Specialist focusing on Native advertising platforms. You will contribute to the growth of paid media campaigns, leveraging your expertise in creative media, ROAS KPIs, and DTC data analysis to reach over 10 million customers. This role involves strategic planning, campaign execution, and analysis, with opportunities to own campaigns and verticals. You will collaborate with internal teams, develop best practices, and create a Native paid media playbook. The ideal candidate possesses extensive experience in paid Native advertising, strong analytical skills, and excellent communication abilities.

Requirements

• 4 years of hands-on experience setting up and optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)
• You have a deep understanding of direct-response marketing principles and know how to create ads to drive engagement
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) and the ability to analyze large sets of data
• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
• Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle

Responsibilities

• Contribute to the evolution of Launch Potato’s media buying best practices
• Tactically plan, create, and launch new campaigns across platforms and verticals using various ad formats
• Design compelling ad creatives to target specific audiences
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies
• Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy
• Strategize, execute, and scale our Native advertising efforts
• Create a Native paid media playbook and teach other channel media buyers about your channel

Preferred Qualifications

Experience within the personal finance category/vertical