Paid Media Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Native Media Buyer. You will play a pivotal role in planning, strategizing, launching, and scaling native advertising campaigns across various platforms like Taboola, Outbrain, and Revcontent. Leveraging your expertise in data analysis and direct-to-consumer marketing, you will contribute to acquiring over 10 million new customers. This role demands a minimum of 4 years of experience in native advertising and proficiency in data analysis tools. You will work collaboratively with internal teams, optimizing campaigns and contributing to the company's media buying best practices. The position offers a competitive base salary ($80,000-$100,000), profit-sharing bonus, and comprehensive benefits.

Requirements

• 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)
• Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement
• In-depth knowledge of Native tools and best practices
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently
• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
• Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle

Responsibilities

• Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats
• Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more
• Research, identify, and establish new traffic source opportunities and new ad networks (i.e. MediaGo, MGID, etc.)
• Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies
• Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin
• Contribute to the evolution of Launch Potato’s media buying best practices including creating a native paid media playbook, training team members on native, and more
• Assist with hiring and scaling the paid media team

Preferred Qualifications

Experience within personal finance categories/verticals

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits