Paid Media Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Native Advertising Manager. You will play a crucial role in driving the success of our Native advertising campaigns across platforms like Taboola, Outbrain, and Revcontent. This role demands a minimum of 4 years of experience managing Native advertising campaigns with a proven track record of profitability. You will be responsible for planning, launching, scaling, and optimizing campaigns, while collaborating with cross-functional teams. The ideal candidate possesses strong analytical and communication skills, along with expertise in data analysis and creative design. Launch Potato offers a competitive base salary, profit-sharing bonus, and comprehensive benefits.

Requirements

• A minimum of 4 years experience managing Native advertising campaigns, with demonstrated success managing $100k+ (USD) in monthly ad spend profitably
• Proven experience planning, strategizing, launching, and scaling end-to-end Native advertising campaigns across platforms
• Expertise in Taboola, Outbrain, and Revcontent, with proficiency in data analysis to inform campaign decisions
• Demonstrated ability to create winning ad creatives and copy for direct-response campaigns
• Proficiency in Taboola, Outbrain, and Revcontent; strong Excel (pivot tables, VLOOKUPs) and data visualization tool skills (Looker, PowerBI, Tableau); familiarity with Canva or Photoshop for basic creative design
• Deep understanding of ROAS-driven marketing principles and experience designing ad creatives that drive engagement and conversions
• Lead generation or direct-to-consumer performance marketing funnels
• Proven track record of optimizing landing pages in collaboration with internal teams
• Ability to analyze campaign performance metrics, identify trends, and make data-driven optimizations independently
• Strong verbal and written communication abilities to collaborate across teams and report on campaign performance effectively
• Impeccable attention to detail, particularly in campaign setup, QA processes, and creative reviews

Responsibilities

• Successfully plan, launch, and scale campaigns with profitability, achieving at least a 1.2x ROAS across platforms
• Establish and maintain a testing cadence to refresh ad creatives, with a focus on optimizing CTR and CPA, and document results in a test log
• Demonstrate proficiency in campaign setup, management, and optimization across Native platforms (Taboola, Outbrain, Revcontent), contributing actionable insights from auction performance and other key metrics
• Develop a Native advertising playbook, including best practices and optimization strategies, and deliver at least three recommendations for campaign or process enhancements
• Partner with cross-functional teams to deliver fresh copy and creative assets on an agreed-upon cadence, ensuring seamless collaboration and alignment on campaign goals

Preferred Qualifications

• Experience within personal finance or fintech verticals
• Interest in managing a team or leading a channel in the future

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits