Paid Media Manager

Summary

Join Luxury Presence, a leading digital platform revolutionizing the real estate industry, as a Paid Media Manager. You will be responsible for planning, launching, and scaling paid campaigns across various channels to drive qualified leads and measurable pipeline growth. This role demands a data-driven approach to testing, optimization, and budget allocation, ensuring strong alignment between ad performance and revenue. You will collaborate with cross-functional teams, including CRM and marketing operations, to track and analyze campaign performance. The ideal candidate possesses extensive experience in managing multi-channel paid media for a SaaS brand or performance agency, with a proven track record of success. Luxury Presence offers a dynamic and innovative work environment within a rapidly growing company.

Requirements

• Willingness to experiment and admit when your hypothesis was wrong
• Clear communication with a bias for action
• 5+ years managing multi-channel paid media for a SaaS brand or performance agency, overseeing six- to seven-figure annual budgets
• Deep expertise in Google Ads (Search, YouTube, Demand Gen), Meta Ads, LinkedIn Ads, Reddit Ads, and emerging channels (required)
• Hands-on HubSpot CRM integration and tracking (required)
• Proven track record setting up and optimizing scenario-based retargeting and personalization flows
• Advanced audience segmentation skills grounded in data
• A testing mindset: drafting clear hypotheses, running valid experiments, and scaling winning variants
• Strong budget allocation acumen: Knowing where spend returns value and how to shift dollars to maximize ROAS

Responsibilities

• Own daily strategy and execution for paid search, social, and video across Google Search, YouTube Demand Gen, Meta, LinkedIn, Reddit, and more
• Build complex segmentations that map ads to funnel stage, persona, and real-time behavior
• Develop and manage scenario-based triggers for retargeting and personalized creative
• Bring a rigorous, scientific approach to A/B and multivariate testing covering creatives, messaging, landing pages, and offers
• Partner with our CRM and marketing ops teams to tie paid performance directly to pipeline and ROAS
• Analyze spend, forecast impact on pipeline, and surface clear recommendations for budget shifts
• Monitor channel trends and adapt bidding and targeting strategies as platforms change
• Collaborate with design and content teams to deliver high-impact ad creative
• Own reporting on spend, CAC, ROAS, and revenue contribution
• Paid Strategy & Execution: You’ll own day-to-day paid channel management, defining and executing strategies across search, social, and video to drive high-quality lead volume and pipeline growth within budget
• Testing & Optimization: You’ll design and run disciplined A/B and multivariate tests on ad creative, messaging, landing pages, and offers using data to iterate and lift conversion rates and pipeline efficiency
• Budget & Performance Management: Treat every advertising dollar as capital: analyze spend versus pipeline impact, confidently recommend reallocations, and forecast future results to meet or exceed growth targets within budget
• Collaboration & Reporting: Partner closely with marketing ops, design, and content teams to align paid campaigns with nurture flows and sales processes. Maintain transparent reporting on CAC, ROAS, and revenue impact

Benefits

$125,000 - $140,000 a year