Paid Media Manager

Summary

Join Mercedes' team at Performante and manage paid digital advertising campaigns across EMEA, NA, and LATAM. Collaborate with Account Managers to develop client offers and cost estimates. Execute global campaigns, crafting media plans, setting budgets, and developing effective tactics. Monitor campaign performance, propose optimizations, and create comprehensive reports with insightful explanations and recommendations. This role requires expertise in paid media platforms and analytical skills to extract actionable insights from data. Fluency in English is essential.

Requirements

• Demonstrated expertise in managing paid media campaigns on platforms like Google and Meta and familiarity with LinkedIn, X and TikTok
• Proficiency in using GA4, GTM, Looker Studio
• Skills in keyword research, mastering metrics like CPA, CPL, ROI, CR, and other key KPIs, and working with audience targeting
• Keen understanding of conversion tracking and optimization
• Ability to design multichannel strategies and tactics across the marketing funnel
• Skills in presenting performance metrics and aligning them with KPIs for internal and client use
• Analytical proficiency and ability to spot patterns, draw conclusions, and extract actionable insights from data and build optimizations and recommendations based on that
• Eagerness to learn and develop, combined with proactivity and drive to solve problems
• Sense of ownership and accountability and caring about high standards and quality of your work
• Very good communication skills
• Fluent English

Responsibilities

• Collaborate with Account Managers to craft compelling offers and cost estimates for clients
• Execute campaigns on a global scale
• Craft media plans
• Set budgets
• Develop effective tactics
• Manage campaign activities
• Closely monitor performance
• Propose strategic optimizations
• Create comprehensive reports showcasing results, including insightful explanations and recommendations

Preferred Qualifications

• Knowledge of Merchant Center
• Knowledge of e-commerce