Paid Media Manager

Summary

Join True North Custom as a full-time remote Paid Media Manager and leverage your digital marketing expertise to create and execute effective paid media campaigns for healthcare clients. You will manage multi-channel campaigns, optimize performance, and provide insightful reports. This role requires 4-6 years of paid media experience, including at least 2 years in healthcare, and proficiency in various platforms like Google Ads and Meta. You will collaborate with cross-functional teams, present to clients, and contribute to a fast-paced, growing agency. True North offers competitive compensation, a 100% remote work environment, and a variety of benefits including medical, dental, vision, life insurance, unlimited PTO, 401k, and paid parental leave. Apply today to make an impact on healthcare marketing.

Requirements

• 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry
• Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
• Understanding of the healthcare marketing landscape
• Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
• Experience in campaign data analysis and storytelling
• Proven ability to develop and implement successful lead generation strategies
• Experience with conversion tracking and an understanding of attribution modeling
• Experience in A/B testing and optimization techniques
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced, remote agency environment

Responsibilities

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts
• Assist in developing and drive lead generation strategies
• Experience in outlining media plans for multi-channel campaigns
• Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs
• Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations
• Proactively identify opportunities for campaign optimization and implement data-driven adjustments
• Maintain advanced knowledge of industry best practices and emerging trends in paid media
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution
• Confidently present campaign performance and strategic recommendations to clients

Benefits

• 100% remote work environment
• Medical, Dental, and Vision
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time
• 401(k)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave