HubSpot is hiring a
Paid Media Marketing Manager

Summary

Join our in-house paid media team as a Paid Media Manager to assist with planning, execution, management, and reporting of multi-channel paid advertising campaigns.

Requirements

• 3-6 years of direct response paid advertising experience
• Hands-on experience working with ad platforms (Facebook, Google, LinkedIn, etc.)
• Comfortable with ambiguity and working in a fast-paced environment
• Experience juggling multiple company-wide goals and working with multiple teams / clients at once
• Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch
• Have a proven ability to work cross-functionally and with external partners or vendors
• Experience writing ad copy and creating landing pages for paid advertising campaigns
• Proficient in Excel. Very comfortable with Vlookups, Sumifs, and pivot tables

Responsibilities

• Plan, execute, and report on all self-serve digital ad campaigns (i.e. paid social, paid search, programmatic display, review sites, etc.) in support of our direct response advertising efforts
• Brainstorm and implement new and innovative experiments for ad creative, audiences, landing pages, devices, new channels, and more
• Work with account teams at Facebook, Google, etc. to implement experiments, measure results, and stay up to date on each channel’s best practices
• Track and optimize campaign impact, profitability & ROI
• Manage budgets and pacing to ensure spend limits come in on target
• Assist analytics team in building out new reports & dashboards
• Collaborate with various departments at HubSpot, including but not limited to analytics, regional marketing, CRO, creative, brand, and product
• Stay current on the latest in ad technology. Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more

Preferred Qualifications

• Experience with ad servers (preferably Google Campaign Manager) as well as digital/audio DSPs (preferably DV360)
• Experience with Looker and/or HubSpot
• Experience with incrementally testing