True North Custom is hiring a
Paid Media Manager

Summary

The job is a full-time remote Paid Media Manager position in digital marketing, where the employee will create and optimize digital campaigns for healthcare clients. The role requires 3-5 years of experience in campaign development, deployment, and results in a dynamic agency environment, with specific expertise in running multi-channel media, outlining reports, setting up conversion tracking, and knowledge of SEO tactics.

Requirements

• 3-5 years of proven in-house healthcare marketing or agency experience for healthcare clients writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns
• Experience running multi-channel media including: Google Ads (paid search, display, YouTube, etc.), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT
• Experience in outlining reports to showcase campaign data effectively to clients (Look Studio experience a plus)
• Experience in outlining media plans for multi-channel campaigns
• Experience in setting up conversion tracking through Google Tag Manager and Analytics
• Experience recommending and implementing adjustments to strategy and/or changes to campaign components to enhance results (example A/B testing)
• Experience with conversion landing page tools
• Experience with email platforms
• Proficient at conducting keyword research for paid search and organic search
• Knowledge of SEO tactics like running audits, on page optimizations and structured data/schema markups
• Knowledge of local SEO tactics like Google My Business optimizations and listings management
• Has knowledge and technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, tracking and analytics, email marketing, and social media
• Google Ads and Analytics certifications

Responsibilities

• Create and build out highly effective digital campaigns to help drive great outcomes for clients
• Help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives
• Optimize campaigns for performance and provide campaign insights and recommendations weekly and monthly through campaign data and reporting

Benefits

• Competitive compensation and benefits package inclusive of maternity/paternity leave
• 100% remote work
• Unlimited PTO and sick time
• A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication
• A collaborative environment that fosters mutual respect and enhanced results
• Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth. We encourage and embrace new ideas and perspectives from every member of our team