LogicMark is hiring a
Senior Paid Media Manager

Summary

The job is for a Senior Paid Media Manager at LogicMark, a company providing personal emergency response systems and IoT technology. The role involves developing, executing, and optimizing digital media campaigns across various channels, including social media, search, display, CTV, and affiliate.

Requirements

• Bachelor’s degree preferably in marketing, advertising, communications, or a related field
• Minimum of 5+ years of experience in digital media buying, with a proven track record of managing and optimizing large-scale campaigns
• Expertise in platforms such as Google Ads, Facebook Ads Manager, and Amazon
• Strong understanding of attribution models, tracking methodologies, and pixel/tag implementation

Responsibilities

• Develop and implement comprehensive digital media buying strategies that align with company KPIs
• Collaborate with internal teams to design cross-channel campaigns
• Perform competitive analysis and audience research to inform targeting strategies
• Lead the purchasing and negotiation of digital ad placements across platforms like Google Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube, CTV, and Amazon
• Manage campaign setup, trafficking, and tracking in platforms like Google Tag Manager
• Oversee the launch and optimization of campaigns, ensuring pacing and performance targets are met
• Monitor and analyze performance data, including CPC, CTR, CPA, ROAS, and other relevant KPIs
• Continuously optimize campaigns by adjusting bids, targeting, creative, and ad placements to maximize performance
• Generate regular reports on campaign performance and provide actionable insights to stakeholders
• A/B testing of ads to improve conversion rate, increase customer value, and drive down customer acquisition cost
• A/B testing of landing pages to improve conversion rate, increase customer value, and drive down customer acquisition cost
• Build and maintain relationships with media vendors, platforms, and technology partners
• Negotiate rates, terms, and placements with media partners to maximize value and efficiency
• Manage and optimize media budgets to ensure that campaigns deliver within cost parameters while achieving the best possible ROI

Preferred Qualifications

• Experience working with programmatic media buying platforms
• Familiarity with audience segmentation and data-driven targeting strategies
• Certifications in Google Ads, Facebook Blueprint, or other relevant digital platforms

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and continued education
• Flexible working environment with options for remote work