Paid Media Project Manager

Summary

Join C.A. Fortune, a leading consumer brands agency, as a Paid Media Project Manager. You will be responsible for managing all media operations, ensuring seamless execution of media campaigns across social, digital, and retail channels for clients in the better-for-you CPG world. This role involves collaborating with the Paid Media team, tracking budgets and deliverables, facilitating communication, and overseeing the implementation of media plans. You will also be responsible for managing monthly pre-billing, invoicing, and placement fees, as well as supporting new business initiatives. This fully remote position offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• Ability to juggle many client projects simultaneously with little oversight
• Strong attention to detail and organization skills, paired with clear verbal and written communication
• Financial acumen and ability to manage budgets within tools/spreadsheets
• Knowledge and passion for all things digital/social
• Comprehensive understanding of digital technology and terminology
• An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives
• Must have prior project management and paid media experience
• Must have a working knowledge of Paid Media platforms including: Social: Facebook, Instagram, TikTok, Pinterest
• Search and display (experience with Google)
• Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more

Responsibilities

• Partner with media team members to establish a tracking process for all projects, budgets, media buys, and performance metrics
• Own the nitty gritty details of keeping all campaigns in order across the team
• Keep track of client deliverables and KPIs to help the team stay focused on priorities per account
• Facilitate communication between planning/buying and Director of Impact for quick-turn data pulls and monthly/quarterly reporting needs
• Work with cross-functional team members (Client Services, Strategy, etc.) to ensure the media team is staying on track with timelines, budgets, optimizations, reporting and more
• Oversee the implementation of the media plan launch QA process as needed to ensure accuracy of content, links, UTMs/Tagging, budgets, flight dates and pacing
• Work with SVP Paid Media, SVP Operations, VP Client Service and Finance to manage monthly pre-billing, invoicing, placement fees and pacing by account
• Will need to have complete ownership of Planned vs Actuals on a monthly basis to manage overall client budgets
• Support SVP Paid Media on all new business initiatives and one-off projects – pitch prep, research, gathering follow-up details, and establishing timelines and budgets
• Lead Paid Media team in ongoing research and management of media/AI tools, subscriptions, new technology, new media platforms and media best practices
• Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture

Preferred Qualifications

• Experience working with CPG brands is highly desired
• Previous media planning, buying or analytics experience that can be applied to your day-to-day work as a media PM
• Ability to identify new strategies and business opportunities within existing client accounts
• Proven experience working on new business to contribute to client proposals and presentations

Benefits

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)