Senior Analyst, Paid Social

Summary

Join our Digital Product Engineering company as a Performance Marketing Specialist and own the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This critical role drives customer acquisition, improves return on ad spend (ROAS), and scales revenue across Meta and Pinterest. You will work cross-functionally to fuel full-funnel growth, from awareness to conversion. You will launch, manage, and optimize paid social, display, and performance campaigns, developing and iterating on full-funnel strategies. Responsibilities include managing product feeds, A/B testing, collaborating with other teams, staying ahead of industry trends, and reporting on performance. The ideal candidate will have a bachelor's degree or equivalent experience and 3-5 years of hands-on experience managing paid campaigns in an e-commerce environment.

Requirements

• Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field
• 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment
• Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; strong understanding of social commerce trends and algorithm dynamics
• Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
• Proven success managing campaigns to CPA, ROAS, and conversion rate goals
• Collaborative and communicative team player with strong project management and stakeholder alignment skills
• Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works
• Amenable to work 3am-12pm, Monday to Friday

Responsibilities

• Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales
• Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV)
• Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements
• Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation

Preferred Qualifications

Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus