Luxury Presence is hiring a
Paid Media Specialist

Summary

Luxury Presence is seeking a highly skilled and motivated Paid Media/Ad Buyer Specialist to join their growing digital marketing team. The ideal candidate will have a proven track record in managing successful paid media campaigns, strong understanding of various advertising platforms, and excellent communication skills.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 3+ years of experience in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads)
• Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance
• In-depth understanding of audience targeting, segmentation, and personal development
• Excellent copywriting skills and a keen eye for design and user experience
• Familiarity with keyword research tools and techniques
• Experience with A/B testing and optimization to improve campaign performance
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment
• Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry
• Commitment to ethical advertising practices and maintaining a positive reputation in the industry

Responsibilities

• Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads) to achieve client objectives and KPIs
• Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments
• Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements
• Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPL, and ROAS
• Create and test compelling ad copy and landing pages to improve click-through rates, conversion rates and user experience
• Stay current with industry trends, platform updates, and best practices to improve campaign strategies and performance continuously
• Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns
• Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders
• Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape