SmartBug Media is hiring a
Paid Media Specialist

Summary

The job is for a Paid Media Specialist at SmartBug Media, a fully remote digital agency that specializes in creating resilient growth across the customer lifecycle. The role involves developing and implementing paid media strategies, improving client experience, and meeting revenue goals.

Requirements

• A minimum of one year of experience in developing, implementing, and leading paid media strategy in Google Ads and Facebook Ads
• Proven ability to manage multiple projects and consistently meet deadlines
• Excellent organization and time management skills
• Solid business acumen, management, and problem-solving skills

Responsibilities

• Developing, implementing, and leading the account’s paid media strategy for various channels including Google Ads , Microsoft Ads, Facebook Ads, YouTube, and other third-party ad platforms
• Defining important metrics for paid media performance
• Running and overseeing paid media content
• Effectively monitoring account budgetary goals
• Measuring the success of every paid media campaign based on the performance of account KPIs
• Staying up to date with the latest paid media best practices and technologies
• Effectively collaborating with internal team members servicing the account
• Having a deep understanding of the client’s business, objectives, and current gaps
• Ensuring the precise and seamless execution of account strategies
• Actively identifying and removing barriers to success
• Understanding at a high-level the marketing techniques required to make plans successful while continually expanding on this knowledge as needed
• Actively researching and collecting data to help inform paid media strategies moving forward
• The regular reporting on and monitoring of performance and optimization results
• Driving client’s revenue growth through paid media strategies and tactics
• Rocking The Client Experience & Improving Client Retention

Preferred Qualifications

• Experience developing, implementing, and leading paid media strategy in Microsoft Ads, LinkedIn Ads, and other third-party ad platforms is a plus but not required
• Hands-on experience with project management systems is preferred; experience with Teamwork is strongly preferred
• Proven relationship-building skills and communication experience
• Basic understanding of digital marketing outside of Paid Media
• Proficiency in Microsoft Office and Google Suite
• Experience working remotely in similar roles is strongly preferred

Benefits

• Annual Salary - $50,000- $65,000 DOE
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Unlimited sick time
• 4 week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spend plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBug Palooza
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire