Measure Marketing Results is hiring a
Growth Paid Media Specialist

Summary

The job is for a Growth Paid Media Specialist at Measure Marketing, a digital marketing agency. The role involves managing PPC campaigns, demand generation, analytics & reporting, A/B testing, pipeline growth, budget management, and collaboration with content and design teams. The candidate should have 5+ years of experience in managing PPC campaigns with a focus on B2B.

Requirements

• 5+ years of experience in managing PPC campaigns with a focus on B2B
• Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools
• Experience in demand generation and pipeline management
• Proven track record of optimizing campaigns for lead generation and conversion
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication and collaboration skills

Responsibilities

• PPC Campaign Management: Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation
• Demand Generation: Develop strategies to generate and nurture leads, guiding them through the sales funnel
• Analytics & Reporting: Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights
• A/B Testing: Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance
• Pipeline Growth: Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth
• Budget Management: Manage and allocate budgets across campaigns to maximize performance and meet KPIs
• Collaboration: Collaborate with the content and design teams to create compelling ad creatives and landing pages