Remote Paid Media Specialist

Summary

Join our client, a leading provider in the male health sector, as they seek a Paid Media Specialist with extensive experience in managing significant ad budgets on Meta platforms. This role is crucial for someone who can strategically direct advertising campaigns, optimize spending, and analyze performance to achieve optimal cost per click.

Requirements

• Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms, with a proven track record of success
• Platform Proficiency: Expert knowledge of Meta Business Suite and experience with other social media platforms such as TikTok and Twitter
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness
• Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions
• Consumer Insights: Deep understanding of consumer behavior, especially in the health and wellness domain

Responsibilities

• Oversee and manage daily ad spending of up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness
• Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives
• Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency in platforms like TikTok and Twitter
• Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance
• Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes
• Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI
• Apply insights into consumer behavior to refine advertising approaches, particularly within the male health or general wellness spaces

Benefits

Fully-Remote (Work from Home)