Project Growth is hiring a
Paid Media Specialist

Summary

The job description is for a Paid Media Specialist in the male health sector. The role involves managing ad budgets on Meta platforms, developing digital advertising strategies, utilizing analytics tools, understanding consumer behavior, and optimizing ad spending to achieve lower cost per click while maintaining or enhancing campaign quality and effectiveness.

Requirements

• Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms, with a proven track record of success
• Platform Proficiency: Expert knowledge of Meta Business Suite and experience with other social media platforms such as TikTok and Twitter
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness
• Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions
• Consumer Insights: Deep understanding of consumer behavior, especially in the health and wellness domain

Responsibilities

• Ad Spend Management: Oversee and manage daily ad spending of up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness
• Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives
• Platform Expertise: Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency in platforms like TikTok and Twitter
• Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes
• Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI

Preferred Qualifications

Educational Background: A degree in Marketing, Business, or a related field is advantageous

Benefits

Location: Fully-Remote (Work from Home), 8 AM - 5 PM ET