Paid Media Strategist

Summary

Join iLawyerMarketing, an EverService company, as a Paid Media Strategist and manage and optimize pay-per-click (PPC) campaigns across various platforms. You will be responsible for driving traffic, leads, and conversions for legal clients. The ideal candidate possesses proven success in Paid Media Legal advertising, strong analytical skills, and thrives in fast-paced environments. Responsibilities include campaign creation and optimization, keyword research, performance monitoring, collaboration with team members, and staying updated on industry trends. A bachelor's degree in a related field and 2+ years of experience in digital marketing with a focus on paid media in the legal vertical are required. The position offers a competitive salary plus benefits, including a remote-first environment and comprehensive health insurance.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 2+ years of experience in digital marketing, with a focus on paid media in legal vertical
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational abilities
• Ability to multitask and manage multiple projects simultaneously
• Team player with a positive attitude and willingness to learn and grow

Responsibilities

• Assist in the creation and optimization of paid media campaigns across platforms such as Google Ads, Bing Ads, and social media channels
• Conduct keyword research and ad copy development to support campaign objectives
• Monitor campaign performance metrics and provide regular reporting and analysis
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and tasks as needed

Benefits

• Remote-First Environment
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off