Paid Media Specialist

Summary

Join our growing Digital team as a data-driven Paid Media Specialist! You will collaborate with Digital Marketing Managers to create, implement, and optimize paid media campaigns for B2B clients. This role demands expertise in Google, LinkedIn, and Meta advertising platforms, along with strong analytical skills and a data-driven approach. You will be responsible for managing multiple campaigns, analyzing performance metrics, and presenting findings to clients and internal teams. Fluency in English and Spanish is required, with additional language skills a plus. This position offers a permanent remote work arrangement with various benefits.

Requirements

• Have a strong background in managing and optimizing paid media campaigns through Google, LinkedIn, and Meta (Facebook/Instagram)
• Have agency experience working with B2B clients and understand the nuances of B2B digital marketing
• Have expertise in LinkedIn strategies, audience targeting, bid management, budget allocation, and A/B testing
• Be proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and leveraging insights to improve campaign efficiency
• Be highly organized and detail-oriented, and be able to juggle multiple campaigns and deadlines
• Be a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed
• Love collaborating and be able to effectively communicate performance insights and strategy recommendations
• Be fluent in English and Spanish

Responsibilities

• Build and manage paid media campaigns via the Google, LinkedIn, and Meta campaign manager platforms to meet client KPIs
• Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance
• Monitor and analyze campaign performance, adjusting strategies based on data-driven insights
• Run A/B tests on ad creative, landing pages, and audience segments to improve conversion rates and ROI
• Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed
• Work closely with Terra Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies
• Build clear, actionable performance reports and insight-led presentations for clients and internal teams
• Stay up to date on the ever-changing paid media landscape, and recommend relevant new ad strategies

Preferred Qualifications

• Have additional language skills (such as French)
• Have knowledge of Demandbase’s Ads product (or competing ABM products)

Benefits

• 15 observed holidays + 23 PTO days per year
• Indefinite contract following a trial period of 6 months
• Permanent remote work + work from home stipend
• Dedicated budget for professional development
• Compensated onsite retreats at our Bilbao HQ
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day