Paid Media Strategist

Summary

Join IOG, a blockchain technology company, as a Paid Media Strategist to design and manage paid campaigns boosting brand awareness and product adoption. Collaborate with Marketing, Creative, and Product teams for strategic, data-driven campaigns. Serve as the primary contact for the paid media agency, ensuring alignment on goals and performance. This role demands hands-on experience in media planning, data interpretation, and cross-functional collaboration to maximize ROI and brand visibility. Reporting to the External Communications Manager, you will play a key role in scaling IOG's communications and marketing efforts. The position offers remote work and various benefits.

Requirements

• Minimum of 5 years of experience in digital paid media campaigns
• Strong experience in campaign design across programmatic media, search, and social media
• Experience managing and collaborating with media agencies
• Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms
• Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns
• Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• Proven experience managing digital advertising campaigns with a strong understanding of performance marketing
• Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs
• Ability to think both strategically and tactically
• Adaptable and open - unafraid to take on new challenges
• Curiosity & learning mindset
• Drive, self-reliance
• Delivery focused - turn abstract concepts into measurable results
• Persuasive - skilled in lobbying and driving consensus
• A team player, skilled in collaborating with internal stakeholders to achieve shared goals
• Pragmatic with a can-do mentality and a growth mindset
• Well-organized and effective time manager, methodical in approach

Responsibilities

• Develop and execute paid media strategies that align with brand, product, and event objectives
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
• Identify target audiences based on company objectives and provide recommendations for tailored messaging
• Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs
• Manage day-to-day operations of paid media campaigns, including testing and performance monitoring
• Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
• Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives
• In collaboration with the External Communications Manager, oversee media agency relationship
• Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign
• Produce quarterly reports to be shared with senior leadership
• Provide post-campaign analysis and recommendations for future optimization
• Analyze performance data and translate insights into actionable recommendations to continuously improve results
• Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
• Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics
• Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
• Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan