Paid Media Strategist

Summary

Join Power Digital as a B2B Paid Media Senior Strategist and own the execution, performance, and growth of cross-channel marketing services for complex, enterprise-level accounts. You will be responsible for strategy, reporting, optimizations, client communication, and campaign management, working closely with the Client Services team. Leverage your expertise in Paid Media advertising within the B2B marketing space, demonstrating mastery over campaign development and optimization processes. This role requires a deep understanding of B2B GTM strategies, cross-channel strategy, and the ability to communicate effectively with executives. You will analyze campaign performance data and client-specific KPIs to tie performance to business impact, continuously seeking to improve results and utilize available AI and outsource resources. Power Digital supports 100% remote, in-office, or hybrid work styles for those legally eligible to work in the U.S.

Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting
• Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc
• Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies
• Minimum 3 years of hands-on experience with Paid Media Channels Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations
• Significant campaign management experience in each of the following additional campaign types: LinkedIn
• Performance Max
• Bing Ads
• ABM DSPs: Demandbase, 6Sense, Terminus, etc
• Additional significant campaign management experience in at least 3 of the following additional campaign types: YouTube Ads
• Meta
• Display Advertising
• Local campaigns
• Content Syndication
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Responsibilities

• Enterprise-level B2B account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S