Paid Media Strategist

Summary

Join Ignite Visibility as a Paid Media Strategist and lead paid search and digital advertising strategies for multiple clients. You will manage campaign budgets exceeding $100k, ensuring client success through effective communication and strategic guidance. This senior-level role requires 6+ years of paid media experience, specifically with consumer franchise clients. You will need expertise in various platforms like Google Ads and Facebook Ads, along with strong analytical and presentation skills. The position offers a competitive base salary plus commission and bonus, full health and dental coverage, flexible work schedules, and generous paid time off.

Requirements

• 6+ years of paid media work experience
• Franchise multi-location accounts experience, especially with consumer franchise clients, is a must
• Hands-on experience in managing monthly campaign budgets from $100k+
• Proven success with both lead gen and eCommerce accounts
• Excel / Google Sheets competency, including pivot tables and v-lookups
• GA 4 and Looker Studio, or similar reporting experience with data visualization
• Competent in providing clear creative direction to designers
• Strong presentation and communication Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working, builds relationships with C-suites on the client side
• Customer Focused - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
• Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
• Creative - Comes up with new and unique ideas, original, and always adds value to brainstorming
• Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field
• Critical Thinker, Relentless Learner, Winning Can Do Attitude
• Strong Attention to Detail
• Google Ads - Search, Shopping, Display, Video
• Facebook Ads and or LinkedIn Ads experience
• Google Analytics
• Google Merchant Center
• Google Tag Manager - ability to troubleshoot

Responsibilities

• Lead paid search and digital advertising strategy and execution for three to five clients
• Support client communications through email, phone, and video
• Provide support within the team for difficult client inquiries and complex client initiatives
• Support sales with client account audits and sales presentations

Preferred Qualifications

• Programmatic Display & YouTube Experience
• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok, Quora
• Datafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatch
• Ad Management tools - Search Ads 360, Optmyzr, TrueClicks
• Facebook Blueprint Certified
• Call tracking implementation experience
• Offline tracking/integration experience
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce
• Experience training Jr. employees
• Management experience a plus (leading team)

Benefits

• Highly competitive base + commission & bonus
• Full health and dental coverage
• Flexible work schedules
• Generous paid vacation , including your birthday & extra time off around major holidays
• 401k-retirement plan with employer match
• Employee advancement and growth potential
• Company-sponsored professional development opportunities