Paid Search Marketing Manager

Summary

Join Cleo, a fast-growing fintech unicorn, as a Paid Search Manager to scale paid acquisition efforts. You will manage day-to-day operations, optimize campaigns, lead initiatives, and report on performance. The role requires 3-4 years of experience managing paid search for a B2C business or agency, preferably in mobile/app and finance verticals. Strong analytical skills and collaboration abilities are essential. Cleo offers a competitive compensation package, equity, a clear progression plan, flexibility, and various benefits including paid time off, pension, medical insurance, parental leave, and more.

Requirements

• 3-4 years managing paid search
• For a B2C business or agency
• Proven ability to collaborate closely across creative and analytical teams to create marketing which grabs attention and delivers the highest performance
• Good analytical skills for someone of their experience, an ability to deliver clear reporting and develop actionable insights

Responsibilities

• Day-to-day management of channels
• Manage day-to-day operations across Paid Search, handling creative testing, optimizations, reporting, and innovation
• As the resident channel expert, you’ll confidently answer questions, own performance, and push to stay ahead of the competition
• Continuously test and refine campaigns, strategies, and creatives to maximise volume and minimise cost
• Beyond channel management, lead initiatives like landing page experiments and new channel launches
• You’ll have the autonomy to propose and execute projects, with support from data and engineering as needed
• Own performance reporting for your channel (and any you take on in future)
• While you don’t need analyst-level skills, you should be comfortable digging into data, understanding trends, and clearly communicating results

Preferred Qualifications

• Preferably in mobile/app first company
• Preferably in finance vertical
• Ideally they’ll have worked in a company where creative in marketing is valued and high quality, though would consider this for the right person

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme