Paid Search Coordinator

Summary

Join RPA, an independent advertising agency with a People First philosophy, as a Paid Search Coordinator. This entry-level role, open to remote and hybrid applicants, involves learning and applying best practices for paid search campaigns. You will monitor campaign performance, utilize bid management tools, develop ad copy, analyze data, and handle billing reconciliation. A college degree is not required; internship experience is preferred. The hourly rate is $20.

Requirements

• Strong interest in data analytics
• Basic knowledge of media math (i.e., conversion rates, percentage deltas)
• Understanding of paid search best practices
• Data analysis
• Google Ads and/or Microsoft
• Collaborative
• Detail-oriented
• Analytical mindset and problem-solving ability
• Ability to prioritize tasks and manage time efficiently

Responsibilities

• Monitor campaign pacing and performance for paid search campaigns
• Utilize bid management tools as well as Google, Bing and Yahoo paid search platforms to launch campaigns and implement optimizations
• Develop keywords and ad copy for paid search campaigns
• Pull reporting and analyze data for paid search campaigns
• Billing reconciliation

Preferred Qualifications

Internship experience

Benefits

• Remote and hybrid work options
• $20/hr - non negotiable - equivalent: $36,400 gross yr