Remote Paid Search Strategist

Summary

Join Blue Wheel as a Paid Search Strategist to develop, implement, track, and optimize PPC campaigns across various digital channels for our clients. As a key member of the team, you will work collaboratively with account stakeholders and the Paid Search Manager to craft and execute powerful marketing strategies.

Requirements

• 2 years+ experience running paid search campaigns, with proven results within the e-commerce space
• 2 years + experience in an agency environment preferred
• Proficient in Microsoft Office Suite; Experience with Adobe Creative Suite preferred
• Self-driven with the ability to work independentlyIs able to complete tasks and delivered results in a fast-paced, deadline-oriented environment
• Creativity and experience bringing new platforms and ideas to fruition
• Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations
• Exceptional writing, editing, and proofreading skills preferred
• Marin/Kenshoo/Search360 experience

Responsibilities

• Develop, implement, track, and optimize PPC campaigns across various digital channels on behalf of Blue Wheel for our clients
• Manage campaigns from concept to execution to analysis
• Work collaboratively with the account Paid Search Specialist, internal account stakeholders along with the Paid Search Manager to craft and execute powerful marketing strategies
• Immerse yourself in BW’s culture, team and digital marketing philosophy
• Establish and cultivate positive relationships with key account stakeholders
• Take a deep dive into the assigned client’s business needs and objectives
• Create ads and review search terms for your assigned clients based on insights from the account
• Relying on your experience to begin to create Google & Bing campaigns from the ground up
• Optimizing the aforementioned campaigns to improve key performance metrics
• Learning how to budget your client’s Facebook & Instagram campaigns based on performance and key flight dates
• Contributing to client’s Competitive Analyses alongside the Paid Search team
• Developing, coordinating and often implementing paid search strategies across channels including Google, Bing, Criteo, YouTube and more
• Owning the conversation surrounding paid search on client calls
• Contributing to both new and existing client strategies and bringing innovative ideas to the table