Paid Search Manager

Summary

Join Tend, a rapidly growing dental practice, as their Paid Media Manager! This remote, full-time position, open to candidates in the Northeast US only, requires managing multi-million dollar paid search and social media campaigns across multiple locations. You will be responsible for campaign optimization, budget allocation, and performance analysis using various tools. The ideal candidate possesses 5+ years of experience in paid search marketing, expertise in Google Ads and other platforms, and a strong analytical background. Tend offers a competitive salary and benefits package, a collaborative work environment, and opportunities for professional growth within a dynamic and innovative company.

Requirements

• 5+ years of experience in paid search marketing, with a strong focus on multi-location and hyper-local campaign management
• Experience managing multi-million-dollar budgets across multiple locations
• Hands-on expertise in Google Ads, Microsoft Ads, YouTube Ads, and Google Local Services Ads
• Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, and data visualization tools
• Deep understanding of local SEO, location-based targeting, and the nuances of multi-location paid search
• Experience in healthcare, dental, or service-based industries with a focus on patient acquisition and lead generation
• Proven track record of improving ROAS, cost-per-acquisition (CPA), and conversion rates through strategic campaign optimizations
• Ability to interpret data and provide actionable insights, adjusting strategies in real time for the best results
• Strong familiarity with call tracking, UTM tagging, and attribution modeling

Responsibilities

• Manage and optimize paid search and paid social campaigns across multiple locations, with a primary focus on NYC, DC, Boston, Atlanta, and Nashville
• Develop and execute hyper-local strategies, ensuring campaigns are geo-targeted and tailored to each specific market
• Own campaign structure, bidding strategies, audience segmentation, ad copy and creative testing, and landing page optimization to maximize conversion rates
• Oversee large-scale budgets, ensuring spend is effectively allocated across different locations and channels for maximum impact
• Implement call tracking, conversion tracking, and attribution models to measure the effectiveness of campaigns at a location level
• Leverage tools like Google Analytics 4 (GA4), Looker, Google Tag Manager,and Segment to track performance and generate insights
• Analyze search trends, social engagement data, and competitive landscapes to refine keyword and audience strategies
• Collaborate with creative, content, and regional teams to ensure ad messaging and visuals align with the patient journey
• Continuously monitor and test ad creatives, landing pages, and audience segments to improve performance
• Stay up to date with Google Ads policies, social ad platform updates, and industry best practices to maintain a competitive edge

Preferred Qualifications

• NYC-based or experience running campaigns in densely populated metro areas is a plus
• Have experience managing multi-location PPC and paid social for healthcare, dental, or urgent care providers
• Have worked with Microsoft Clarity, Hotjar, or other UX tracking tools to enhance campaign performance
• Have experience with AI-driven bidding strategies, PPC automation, and social ad optimization tools

Benefits

• New York pay range $100,000 — $115,000 USD
• Best-in-class benefits and compensation
• Continuing education