Paid Search Manager

Summary

Join DEPT® as a Paid Search Manager and drive growth by orchestrating impactful campaigns exceeding client expectations. Leverage your strategic vision and deep SEM understanding to craft roadmaps, dashboards, and presentations. Prioritize initiatives for error-free delivery, mentor team members, and contribute to agency thought leadership. This role requires a minimum of 3 years of paid search experience, strong analytical skills, and excellent communication. DEPT® offers a collaborative environment, comprehensive benefits including healthcare, 401k, PTO, and parental leave, and competitive salaries based on experience and location. The role is available in several US locations with varying work arrangements (remote or hybrid). Relocation is not offered.

Requirements

• A minimum of 3 years’ paid search experience (spanning all core Ads & Meta products)
• A strong understanding of bid management platforms such as SA360
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities

• Drive growth by orchestrating campaigns that exceed client expectations
• Craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed
• Effectively prioritize impactful initiatives for error-free delivery
• Mentor team members to refine their craft
• Contribute to agency thought leadership
• Drive channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Able to quantify and prioritize initiatives that will have the greatest impact on account performance
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs
• Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client
• Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account
• Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free
• Regularly follows SMEs and attends DMUS & platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices
• Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities
• Ensure active delegation to Ripe Concepts is being done across the team
• Coaches Associates & Senior Associates on paid search
• Understand the business model and objectives of their client’s businesses and how paid search plays a key role
• Contribute to agency thought leadership via blogs and case studies
• Mentor junior team members via hands-on account support and training
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Preferred Qualifications

Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave