Keeper Security, Inc. is hiring a
Paid Search Marketing Manager

Summary

The job description is for a Paid Search Marketing Manager at Keeper, a fast-growing cybersecurity company with a remote work opportunity. The role involves optimizing paid search channels to achieve KPIs and requires 6+ years of experience in paid search marketing.

Requirements

• 6+ years of experience in paid search marketing
• In-depth knowledge of paid search platforms (Google Ads, Bing Ads, etc.) and solutions for analytics, competitive insight, and keyword research
• Experience managing large budgets within highly competitive industries
• Passionate about data and analytics; use funnels, creative/messaging, A/B testing, growth hacking, and optimization as a lever to improve business performance
• Advanced understanding of, and ability to make decisions based on, metrics such as CTR, CPC, CPA, MQL, ROI
• Strong business acumen, analytical and detail-oriented
• Outstanding verbal and written communication skills for a global audience
• Proficient with Microsoft Excel and/or Google Sheets

Responsibilities

• Lead PPC campaign strategy and optimize performance, adjusting bidding strategies, ad copy, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
• Provide regular reports and performance dashboards to leadership, highlighting key metrics, trends, and actionable insights
• Recommend landing page strategies and consult on landing page planning
• Optimize attribution methodologies, model and forecast ROI, and build test plans to improve campaign performance and identify opportunities for investment
• Implement A/B testing and other strategies to optimize ad creatives, landing pages, and other campaign elements
• Build effective cross-functional partnerships with SEO, demand generation, marketing operations, product, and sales
• Stay current on industry best practices and emerging trends to continually enhance strategies

Preferred Qualifications

• Agency experience and B2B SaaS experience
• Experience managing international campaigns in multiple languages
• Certifications in relevant platforms (e.g., Google Ads certification)

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses