Brave Human Capital Group Limited is hiring a
Paid Search & Social Advertising Specialist

Summary

Join our award-winning digital agency as a Paid Search & Social Advertising Specialist, where you'll manage paid social media and search campaigns, collaborate with marketing teams, and contribute to the Digital Marketing team.

Requirements

• 3-5 Years proven experience in managing paid search and social media campaigns
• Proficient in using various social media platforms, tools and analytics, such as; META. Tiktok, Pinterest, LinkedIn Campaign Manager, experience is advantageous
• Ideally Google Ads and Google Analytics Certified
• Experience setting up and working with GA4
• Proven track record of growing ecommerce sales and ROI
• Excellent copywriting and communication skills, with an eye for detail and creativity
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
• Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight
• Experience in producing in-depth analysis and reporting on business KPIs
• Excellent planning, organisation and communication skills
• Confident communicator with excellent writing and speaking skills
• Attention to detail and the ability to effectively multi-task
• Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation

Responsibilities

• Manage and execute paid social media and paid search campaigns from start to finish, including achieving objectives, budgeting, targeting, testing and optimisation
• Briefing the creative department for content
• Collaborate with other marketing teams and stakeholders to align paid social media and paid search strategy with overall business goals and brand identity
• Monitor and analyse campaign performance using various tools and metrics
• Provide regular reports and insights on campaign performance and identify opportunities for improvement and growth
• Monitoring sites on a daily, weekly & monthly basis to ensure that Paid Search & Social efforts are achieving the ROI targets for your clients
• Take an active part in and contribute to the Digital Marketing team
• Keep up to date with the latest Paid Search & Social trends and best practices
• Managing of client relationship including regular communication, meetings, calls, and presentations