Paid Social Media Specialist

Summary

Join Zuora's dynamic marketing team as a Paid Social Media Specialist, where you will have the opportunity to contribute to the success of our digital campaigns. Reporting to the Senior Digital Marketing Manager, you will play a key role in executing our LinkedIn advertising strategy.

Requirements

• Bachelors degree in Advertising, Marketing, Communications or related field
• Previous internship or relevant experience in digital marketing, paid social media, or a related field is a plus, but not required
• Familiarity with major social media platforms, especially LinkedIn
• Strong written and verbal communication skills, with the ability to effectively collaborate with team members
• Comfortable using Google Workspace (Docs, Sheets, Slides)
• Experience with design platforms such as Adobe Creative Suite, Figma, or Canva is a plus

Responsibilities

• Execute paid social media campaigns based on strategic direction provided by the Senior Digital Marketing Manager
• Create compelling ad copy and visual assets that resonate with our target audiences
• Conduct iterative A/B testing to continuously refine ad copy and creative, optimizing campaign performance over time
• Conduct daily monitoring of campaign spend and performance, recommending optimizations to copy, creative, audience targeting, and bids to ensure alignment with business goals and KPIs
• Provide regular updates on campaign performance, highlighting key metrics, trends, and insights
• Participate in quarterly planning and provide performance forecasts
• Stay informed about the latest trends and best practices in paid search and digital marketing to contribute ideas for optimization
• Manage administrative tasks related to paid media campaigns, including billing, process documentation, and other ad hoc duties as needed

Benefits

• Competitive compensation
• Corporate bonus program and performance rewards
• Company equity
• Retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays
• Wellness days
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing