Paid Search Specialist

Summary

Join Our Dynamic Team and become our Paid Search Specialist! This role focuses on monitoring, managing, and reporting on paid search programs. You will independently execute paid search programs across various platforms, optimizing campaign performance and delivering insightful reporting. The ideal candidate has at least 5 years of experience in paid search, specifically within the pharmaceutical/healthcare industry, and a strong understanding of SEM. This position requires fluency in English and proficiency in Google Ads, Google Analytics, and Excel. Embrace the flexibility of working from home and enjoy a work-life balance while making a real impact.

Requirements

• Minimum 5 years of experience independently executing paid search programs through all stages
• Experience in the pharmaceutical/healthcare category
• Strong understanding of Search Engine Marketing mechanisms and optimization techniques
• Experience with the US market
• Fluent English – written and oral
• Understanding of metrics and analytical thinking
• Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
• At least 15mbps for the main internet and at least 10mbps for backup
• A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
• A webcam
• Noise-canceling USB Headset
• Quiet, Dedicated Home Office
• Smartphone

Responsibilities

• Independently execute paid search programs through all stages, including planning, implementation, monitoring, and reporting
• Oversee the day-to-day management of paid search campaigns across various platforms (Google Ads, Bing Ads, etc.)
• Optimize campaign performance through continuous monitoring, testing, and adjustment of keywords, ad copy, and landing pages
• Closely monitor paid search campaigns, making real-time adjustments to optimize performance
• Deliver accurate and insightful reporting that aligns with and achieves our client’s goals and objectives
• Understand the program strategy and objectives to ensure alignment with execution and reporting approaches
• Collaborate with cross-functional teams to support planning for paid search programs

Preferred Qualifications

• Working knowledge and experience using Tableau
• Experience in leading a team

Benefits

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best