Paid Search Specialist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Search Specialist. You will manage paid search campaigns using Google Ads, analyze performance data, and collaborate with strategists and account managers. This role requires 1-2 years of digital marketing experience, including at least 6 months in SEM. Strong Excel skills, attention to detail, and a passion for paid media are essential. Power Digital offers a fully flexible work environment, paid time off, medical bonus, and various other benefits, along with opportunities for growth and development within a rapidly growing firm. The ideal candidate is a detail-oriented, enthusiastic individual with a strong entrepreneurial spirit and commitment to client success.

Requirements

• Ideally 1-2 years of digital marketing; Agency experience a plus
• Minimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Strong enthusiasm, passion, creativity and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Manage or support in managing paid search campaigns across various industries
• Make daily optimizations and pacing adjustments to campaigns
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
• Keep up your education on industry topics
• Participate in the hiring process ensuring the best resources are selected for the team
• Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• Improve upon paid media processes and innovation of new strategies and techniques
• Vendor management for new channels and support channels
• Work toward developing into a strategist or account manager
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives