Paid Search Strategist

Summary

Join Power Digital as a B2B Paid Media Senior Strategist and lead the execution, performance, and growth of cross-channel marketing services for complex, enterprise-level accounts. You will be responsible for campaign management, data analysis, client communication, and strategic insights. This role requires extensive experience in B2B paid media, including various platforms and campaign types. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and ample opportunities for professional development. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a proven track record of success in managing large-scale B2B campaigns. You will work closely with the Client Services team to ensure client success and contribute to the overall growth of the agency.

Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting
• Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc
• Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies
• Minimum 3 years of hands-on experience with Paid Media Channels Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations
• Significant campaign management experience in each of the following additional campaign types: LinkedIn
• Performance Max
• Bing Ads
• ABM DSPs: Demandbase, 6Sense, Terminus, etc
• Additional significant campaign management experience in at least 3 of the following additional campaign types: YouTube Ads
• Meta
• Display Advertising
• Local campaigns
• Content Syndication
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Responsibilities

• Enterprise-level B2B account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives