Paid Social Analyst

Summary

Join Townsquare Ignite's growing team as a Paid Social Analyst! This remote role requires close collaboration with the Media Buying and Account Management teams. You will be responsible for planning, launching, managing, and optimizing paid social media campaigns across various platforms. The ideal candidate possesses strong analytical skills, experience with multiple social media advertising platforms, and excellent communication abilities. This position offers a competitive base salary plus bonus, comprehensive benefits, and significant growth potential within a dynamic and supportive work environment. Townsquare Ignite is a rapidly expanding division of Townsquare Media, a leading broadcasting company.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred
• 6+ months of experience in digital media, preferably in paid social (preferred, not required)
• Highly organized with strong time management skills and attention to detail
• Excellent communication skills—both written and verbal
• Problem-solving mindset and ability to adapt in a fast-paced environment
• Self-starter who thrives both independently and in a team setting
• Must be proficient, intermediate level, with Excel, PowerPoint, Word

Responsibilities

• Conduct audience research and build strategic social media campaign plans
• Execute campaign setup, launch, and optimization across paid social platforms
• Monitor pacing and campaign performance, and maintain daily updates
• Manage creative trafficking, testing, and troubleshooting across platforms
• Build, implement, and troubleshoot tracking pixels for campaign measurement
• Maintain a deep understanding of each platform’s best practices and policies
• Collaborate with Account Management to resolve performance issues or discrepancies
• Provide support for media buying strategy and performance optimizations
• Deliver assigned tasks on time with attention to accuracy and detail
• Communicate performance insights and collaborate cross-functionally to drive results

Preferred Qualifications

Hands-on experience with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Pinterest Ads and Nextdoor ads is a plus

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!