Paid Social Manager

Summary

Join lastminute.com as a Paid Social Manager and lead the Display channel from strategy to analysis, collaborating with internal and external teams. Based in Madrid, Spain, this permanent, full-time (36 hours/week) hybrid/remote role requires expertise in managing display campaigns on platforms like Google, Meta, and Criteo. You will be responsible for data analysis, communication of results, and staying updated on industry trends. The position offers a shorter working week, flexible hours, remote work options, and various professional development opportunities. Lastminute.com fosters an inclusive and international work environment.

Requirements

• Progress experience in managing Display campaigns on platforms like Google, Meta, Criteo etc. Ability to create campaigns from scratch
• Ability to manage data to tune display campaigns; build audiences tag-based rather than building a catalogue to power dynamic remarketing
• Proactive analytic mindset; transform raw data into valuable and actionable marketing insights. Excel/Google Sheet skills
• Strong problem-solving skills and the ability to think critically and analytically
• Strong verbal and written communication skills
• Ability to adapt to changing priorities, technologies, and business requirements
• Fluency in English

Responsibilities

• Lead the Display channel from A to Z: set the marketing strategy, organize and set up campaigns, manage go-live (working alone, with internal teams or with external partners), analyze and share results
• Effectively communicate display results to key managers, ensuring channel results and needs are addressed
• Ensure proper tracking and reporting of data affecting the channel
• Partner with marketing teams, creating strong connections with SEM, SEO, and Brand teams to support marketing strategy based on analytics
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation

Benefits

• An inclusive, friendly, and international environment
• Shorter working week (36h), with a half working day on Fridays
• Flexible start and end of the working day (with core hours from 10:00 to 4:00 pm)
• Possibility to work from anywhere for a period per year defined according to local regulations
• Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training
• Access to e-learning platforms (e.g. Discovery, O’reilly - depending on the department), professional and managerial skills development training paths
• 2 paid days off per year for volunteering purposes
• Occasional social events
• Travel industry discounts and flash exclusive staff fares
• Support for employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws