Senior Growth Marketing Manager, Paid Social

Summary

Join CookUnity's Growth Marketing Team as a Senior Growth Marketing Manager, Paid Social! You will own and scale the paid social strategy across major platforms like Meta, TikTok, and others. Leverage data and creative insights to drive high-ROI acquisition while maintaining CAC efficiency. This role requires a strong background in paid social media, data analytics, and cross-functional collaboration. You'll be responsible for developing and executing strategies, optimizing campaigns, and staying ahead of industry trends. CookUnity offers competitive benefits, including remote work, paid time off, family leave, and more.

Requirements

• 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
• Collaborative attitude and comfortable working in a fast-paced environment
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business)
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies

Responsibilities

• Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV)
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable
• Continuously analyze performance metrics and translate insights into actionable optimizations
• Implement media mix modeling and incrementality testing to understand channel impact
• Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts
• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates
• Explore new automation, AI, and machine learning tools for real-time optimization
• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision
• Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention
• Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others
• Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors

Preferred Qualifications

• Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win
• Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact
• Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility
• Superior communication, presentation and organizational skills
• Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
• Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
• Keen sensitivity to brand and the symbiosis of brand and direct marketing
• Ability to develop strategy and the tactical plan needed to execute against that strategy

Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from start date
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• Personalized English coach
• If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate