Senior Paid Social Account Manager

Summary

Join Artefact, a rapidly growing data service provider, as a Senior Account Manager – Paid Social for a remote maternity cover position. You will oversee the strategy, execution, and performance of paid social campaigns across platforms like Facebook, Instagram, and YouTube. Responsibilities include developing and implementing paid social strategies, managing campaigns, working with creative teams, and providing clients with regular updates and performance insights. This role requires strong analytical skills, excellent communication, and extensive experience managing large-scale paid social campaigns. You will collaborate with cross-functional teams and mentor junior team members. The ideal candidate possesses 5+ years of experience in paid social media and a deep understanding of various analytics tools.

Requirements

• 5+ years of experience in paid social with hands on experience in platform
• Proven expertise in managing large-scale paid social campaigns with significant budgets
• Strong knowledge of Facebook Ads Manager
• Experience with analytics tools such as Google Analytics, Meta Pixel, and third-party attribution platforms
• Strong analytical skills and ability to interpret campaign performance data
• Excellent communication, presentation, and client management skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Responsibilities

• Develop and implement paid social strategies that align with clients' business goals and KPIs
• Conduct market research and competitor analysis to identify new opportunities
• Stay up to date with paid social trends, platform updates, and industry best practices
• Plan, execute, and optimize paid social campaigns across multiple platforms
• Ensure proper audience targeting, ad placements, creative testing, and budget allocation
• Work closely with creative teams to develop high-performing ad creatives and messaging
• Monitor campaign performance, troubleshoot issues, and adjust strategies as needed
• Understanding of incrementality testing and previous experience setting up brand, search and conversion lift studies across Google and Meta
• Serve as the main point of contact for clients, providing regular updates and performance insights
• Present campaign strategies, results, and recommendations to clients
• Build and maintain strong relationships with platform partners such as Meta and Google
• Analyze campaign performance using data from platforms and analytics tools
• Generate detailed reports with actionable insights and optimization recommendations
• Use A/B testing and data-driven approaches to continuously improve campaign results
• Mentor and support junior team members, fostering a culture of learning and development
• Collaborate with cross-functional teams, including display and search
• Forward thinking with creative development and best practices

Preferred Qualifications

• Preferred knowledge of Google Campaign Manager and DV360
• Experience with YouGov Data analysis to measure awareness, consideration and purchase intent
• Experience interpreting MMM outputs and how to apply learning to the Paid Social strategy

Benefits

Remote position