Senior Marketing Manager, Paid

Summary

Join Hike and become our Paid Marketing Manager, where you'll blend strategic thinking with tactical execution to maintain and enhance business tactics focused on customer retention and value improvement. You will develop and execute performance marketing strategies across various paid channels, optimizing campaigns for maximum efficiency and growth. Leveraging data-driven insights, you'll manage large budgets, collaborate with cross-functional teams, and stay ahead of industry trends. This role requires extensive experience in performance marketing, expertise in various ad platforms, and a strong analytical mindset. Hike offers competitive compensation and a chance to be part of a transformative journey.

Requirements

• 7+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels
• Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns
• Strong analytical mindset—you leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth
• Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying
• Ability to manage large budgets effectively, continuously optimizing for efficiency and return
• Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies
• Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention
• Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions
• Sharp understanding of social media & building social-first brands
• Creative thinker with an analytical, data-driven approach to execution
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution
• Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation
• Ability to effectively communicate and manage relationships with external vendors and partners
• Strong analytical & critical thinking skills—looking at trends, data & deriving actionable insights
• Always on top of trends, digital innovations, and emerging media formats in gaming & social
• Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns
• Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights

Responsibilities

• Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth
• Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency
• Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement
• Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels
• Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact
• Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement
• Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns
• Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
• Leverage data to track, evaluate, and improve marketing campaigns using real-time insights
• Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement
• Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective

Benefits

• Competitive compensation
• Exciting global exposure
• A chance to be part of something truly transformative