Paid Social Manager

Summary

The job is for the Manager of Paid Social at Ollie, a pet food company that delivers human-grade meals to customers. The role involves managing paid social media campaigns, collaborating with a creative team, working cross-functionally, and ensuring creative performance. The ideal candidate should have 5+ years of experience in performance marketing, particularly in paid social.

Requirements

• 5+ years experience in performance marketing, predominantly in paid social, managing sizable monthly budgets
• Proven success in scaling customer acquisition across Facebook and Instagram, and testing and validating emerging social channels
• Has experience in creative testing and iteration
• Has directly managed both in house creative teams and external creative partners
• Direct experience in a marketing role at a B2C, preferably a DTC brand
• Data-driven, highly analytical mindset, with the ability to work across large, sometimes disparate data sets
• A passion for Ollie’s mission and product
• Strong understanding of marketing attribution modeling

Responsibilities

• Own and execute strategy across Paid Social, significantly scaling acquisition through one of Ollie’s largest marketing channels
• Drive efficiency through day-to-day campaign optimizations, audience discovery, and ongoing creative testing
• Understand channel incrementally, working across marketing and data analytics to evolve the current attribution model for greater accuracy
• Hit and maintain LTV/CAC goals, owning and optimizing your monthly marketing budget to maximize this metric
• Collaborate with an amazing creative team to ideate, test, and scale top-performing messaging and visual creative
• Design testing roadmap across audience, creative and offers
• Forecast weekly and monthly volume and CAC trends, effectively communicating and setting expectations to leadership
• Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance
• Work directly with external partners and vendors, managing relationships and driving testing and innovation across paid
• Ensure creative is performing and optimized; will partner with appropriate team members on creative needs

Preferred Qualifications

• Experience in subscription-based acquisition is a big plus
• A curious thinker, has a strong POV and playbook, but willing to test new ideas

Benefits

• Competitive salary and a stake in the company
• Sponsored 401k program with employer match up to 4%
• Comprehensive health coverage including medical, dental and vision
• Unlimited vacation policy that you're encouraged to use
• Paid parental leave
• 1-week paw-ternity leave for new dog parents
• Free Ollie subscription
• Inspiring pack members!