Senior Manager, Paid Social User Acquisition

Summary

Join PrizePicks, a rapidly growing sports company, as a Senior Manager, Paid Social User Acquisition. You will be responsible for overseeing a 9-figure annual media budget, managing paid social campaigns across multiple platforms, and driving efficient customer acquisition cost (CAC). This role requires strong analytical skills, experience with various social media advertising platforms, and proficiency in campaign analytics and reporting. You will collaborate with cross-functional teams, present to senior leadership, and mentor a direct report. The ideal candidate has 6+ years of experience in paid social media management, a deep understanding of attribution modeling, and experience managing large performance budgets. PrizePicks offers a competitive compensation package and various benefits.

Requirements

• 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
• Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
• Experience owning an annual performance budget over 8-figures
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Experience managing platforms based on different campaign optimization goals including CAC and ROAS
• Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
• Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis
• Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
• Experience working cross-functionally with creative, product, and analytics teams
• Strong written and verbal communication skills, including the ability to present to senior leadership

Responsibilities

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
• Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
• Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
• Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
• Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
• Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
• Mentor and manage one direct report while contributing to broader team-wide initiatives

Preferred Qualifications

Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development